Atlanta-advertising agency Fitzco has officially returned to the office. That third Tuesday in February was something like the first day of school — colorful balloons, reuniting with old friends and the feeling of a fresh start in the air.
But that first-day-of-school feeling comes after two years of fear and loss and the nagging sensation that things won’t ever be the same and the future of being an employee, or an employer, is very much uncertain.
In the second episode of The Return, senior marketing reporter and host Kimeko McCoy joins the Fitzco staff for their first day back to in-person, in-office work. After two years apart, the agency grapples with anxiety and excitement, new Covid-19 safety protocols and even a few technological hiccups.
Digiday is proud to present The Return, a podcast about the advertising industry as it grapples with returning to the office in a global pandemic that has forced society to reconsider the very idea of work.
In four episodes, The Return follows Atlanta-based advertising agency Fitzco as the company returns to the office after a two year-pandemic hiatus, answering questions about Covid-19 safety protocols amidst each new wave of the virus. It will also examine company culture, the push to change the future of work and what true work-life balance looks like.
The Return is hosted by McCoy and produced by Digiday audio producer Sara Patterson. Subscribe to the Digiday podcast now on Apple Podcasts, or wherever you get your podcasts.